A GP-AHP approach to Design Responsive Supply Chains for Pareto Customers

ABSTRACT This research mainly aims to provide a practical method (1) rank firm's customers, (2) determine the implied uncertainty for customers’ demand, and (3) allocate supply chain (SC) resources meeting customer demands in an equitable manner order them with appropriate/desired level of responsiveness. The suggested methodology utilizes analytic hierarchy process (AHP) Delphi assess customers based on their relative importance demand product(s) they purchase from firm. information obtained AHP is used construct goal programming (GP) model organizational among meet demands.